 What do Rob Gronkowski, Cindy Crawford, and newly crowned NBA champion Stephen Curry have in common? In addition to being famous celebrities, they are all part of Team FNV (Fruits ‘N’ Veggies), a new marketing campaign sponsored by the Partnership for a Healthier America. The campaign is seeking to market fruits and vegetables with the same tactics that companies use to advertise packaged foods. It is recruiting influential actors, athletes, and other celebrities to endorse fruits and vegetables as a product, much like the shoes, makeup, and other goods they normally promote.
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 by Renata Smith, MPH Exposure to media and advertising has been linked to consumption of low-nutrient foods in children. The bulk of food advertising is for high-calorie, low-nutrient foods, such as sugary cereals, fast foods, candy, and soda. Traditional methods of advertising include television commercials, popular character licensing, and athlete endorsements. As technology advances, “new media” advertising on social media, mobile devices, and the Internet has also evolved. If you use Facebook, you may have noticed “sponsored posts” that now show up in your newsfeed (as a runner, I see targeted ads from race organizers, gear companies, etc., for example).
 by Avik Chatterjee, MD Low-fat, low-carb, Paleo, Zone, Atkins, South Beach, Weight Watchers—the list of named diets is long, and also lucrative. In 2013, Americans spent over $60 billion dollars on weight loss. But with such a dizzying array of options, how should consumers know how to choose the best among them? Unfortunately, the popular press, in search of a splashy headline, can mislead.
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